Playn are a clothing manufacturer creating clothing for everyone using a minimalistic approach to design and utilising sustainable materials. Their name is derived from the old adage of been described as ‘Plain’ with negative connotations.
Their brand was created by taking into account their approach to what they do in the main: keeping things simple and contemporary. Their word marque is exactly that. Supporting marques were also created to use across varied collateral including packaging and labels for example.
For their launch Playn also required an editorial including interviews with their Creative Director and a look into how they create their clothing along with promotional front of house banners.