felloh! is a social enterprise. Created to turn £1bn of costs into donations for good causes. Working with Founder, Will Bicknell, this project was a collaboration of furloughed designers during the Covid-19 crisis. I worked with the internal felloh! team to create the brand name, derived from building a community of “felloh donors”.
Overseeing designers with a variety of experience levels, I directed the brand look and feel overall from initial logo concepts through to brand messaging, style guide, online payment button, and social media campaign. I then created the unique payment journey and website.
You can check felloh! out here